Trademark allows you to make your business stand out and unique in a marketplace. Be it a name, design, logo, or slogan, your brand identity depends on something that makes you unique from other brands. That is the trademark for your business. Once you register a trademark for your brand with the USPTO, no one can use a term or design similar to yours and infringe on your trademark. In this article, we will learn how trademarks help online businesses stand uniquely in their marketplace.
Significance of Trademarks in Online Businesses
Nowadays, e-commerce platforms play a major role in everyone’s life. People can purchase anything from online platforms, from day-to-day essentials to expensive things. There are so many online brands that established their business in e-commerce today. How to make your business stand unique on such a broad platform?
This is where a trademark comes into the picture. A trademark helps your business establish its presence in the online marketplace by creating an identity for it. By obtaining a unique trademark for your business, people can avoid confusion with other brands and distinctively identify yours. Trademarks can also help people remember the quality of service you provide and make them repeat customers for your business. Apart from these, registering a trademark for your online business has many benefits. Let us learn more about them in detail.
Benefits of Trademark Registration for Online Businesses
- Brand Recognition: As we discussed, registering a trademark for your online business will establish specific recognition for your brand. No matter where your location is based, your quality of goods and services will stand unique worldwide because of your trademark. Also, with a unique trademark, people will never confuse your brand with your competitors. With a higher quality of service and a distinctive trademark, you can retain your customers for a very long period.
- Establishing your Ownership: By obtaining a trademark for your brand, you are establishing your business ownership in the online platform. Once you register a trademark, no one can use a trademark similar to yours. Trademark prevents others from creating or selling products with a trademark similar to yours. If you find someone copies your trademark or uses a trademark identical to yours, you can sue them or file a lawsuit against them for infringing your trademark rights.
- Trademarks communicate with your customers: Trademarks like slogans or quotes help you communicate with your customers and tell them about your brand. Once people know about the quality of your service, your trademark communicates with them about your company’s services, quality, and reputation. It makes them trust your brand for a long period.
- Trademark- A valuable financial asset: Since your trademark represents your business and its quality, other organizations will trust you in case of partnerships and deals. They can trust you entirely since you are well-established in the online marketplace. Not only within the country, but your trademark also makes your brand stand unique during international business deals. Trademarks can also help you acquire funding to grow your business to the next level.
- Lifelong Validity of the Trademarks: According to the UPSTO, once your trademark is registered, it is valid for ten years from the date of registration, after which it can be extended for a very long period of time. Trademarks are valid as long as you use and renew them. So, once you register a trademark for your brand, you don’t have to worry about your brand identity as long as you want.
- Transfer of Trademark Rights: Since you are the owner of your trademark, you have the right to transfer the trademark rights to any other party you want. This may help you increase the number of investors in your brand and improve your business. Also, the trademark owner can sell or license his trademark to someone, which enables him to earn income from it.
To Sum up
Nowadays, trademarks can be effectively registered online through the USPTO’s TEAS (Trademark Electronic Application System). Apart from traditional trademarks, there are different types of non-traditional trademarks available nowadays, such as sound trademarks, color trademarks, motion trademarks, scent trademarks, 3D marks, etc. For example, Netflix’s opening sound and logo are unique trademarks that no one can ever confuse with other brands. Likewise, identify the one that uniquely represents your brand and services and register a trademark to establish your presence.
Contact us and get your trademark registration done!
If you are looking for trademark registration guidance, Brealant is here to help you! We are helping people with all kinds of IP-related services such as copyright, patent, and trademark registration and help them protect their properties and inventions. Contact us today to get guidance on trademark registration.