Today when wildlife becomes less on the other hand their protection becomes important. Thailand’s Nakhon Ratchasima Zoo aims to raise awareness and funds for protection. So, the first step that Thailand Zoo Aims to Trademark is Adorable Moo Deng.
Their basic aim is for both the zoo and its wildlife conservation efforts. For making a name Moo Deng a recognizable symbol in the whole world, especially in Thailand’s rich biodiversity. Maybe
some people don’t understand why they are doing so but it is a way to attract attention and give protection.
Before moving forward, Let’s discuss what Moo Deng is.
Moo Deng – Explore In Brief
Basically, Moo Deng is a baby banteng, a species of wild cattle native to Southeast Asia including Thailand. Banteng is in reddish-brown coats but when they get mature, then the males develop a little darker with white stockings on their legs.
Their population declined continuously over the years and the reasons behind them were habitat loss, hunting and other human activities. So, the International Union for Conservation of
Nature (IUCN) classified them as endangered.
They become favorites among visitors because of their adorable appearance and playful behavior. In Thai, their name Moo Deng translates to “Red Cow”. Therefore, Thailand Zoo
Aims to Trademark Adorable Moo Deng.
Can We Trademark An Animal?
It seems to be an unusual concept, “trademarking an animal,” but in the case of Moo Deng, it is a strategic move. The aim of the zoo is to conserve the image, name and likeness of Moo Deng.
After licensing Moo Deng’s image, whatever revenue generated is used for breeding them, improving animal care at the zoo. Trademarking of the Moo Deng has several reasons behind it.
Let’s explore those:
1. Must raise awareness – For bringing attention to the endangered banteng species, the trademarking of Moo Deng will help the most. Moo Deng is a very adorable and recognizable figure, so people will definitely care and pay attention. Therefore, promoting the face of Moo Deng helps in spreading awareness about the importance of
the species banteng.
2. Generating revenue – For generating revenue, a trademark is the right choice. If the zoo licenses Moo Deng Image for some valuable products like toys, clothing, and educational materials. Whatever money is earned is directly transferred to the conservation projects. This could help in briefing programs, habitat, and anti-poaching
efforts.
3. Protection – Through trademarking, the zoo can protect Moo Deng’s image from being misused.
Do You Know How A Trademark Works?
Trademark is important for your name, and logo, which basically gives you legal protection. If the zoo successfully registered Moo Deng, then they will have full rights to use the name and
likeness for marketing. After trademarking, if any company or any individual wants to use the image of Moo Deng then they have to pay the licensing fee to get permission.
For many purposes, you can use the trademark to create branded merchandise, Moo Deng. It can be stuffed animals, t-shirts, mugs and many more things. You can also use it for educational
campaigns, advertisements, and other promotional materials. By using this, you can highlight their conservational efforts.
Thailand Zoo Aims to Trademark Adorable Moo Deng will succeed when they successfully register Moo Deng’s image as a trademark.
What Type Of Challenges They Have Faced?
After much research when you select a unique name for a trademark, then it comes with many challenges involved. It is necessary that you must focus on Moo Deng which remains a symbol of wildlife protection. They are not used for commercial products because every procedure involves many types of legal formalities.
One more thing you have to ensure that the image of Moo Deng’s is used to avoid any negative association. For that, you need to establish clear guidelines for how to use that image. So, one
question arises whether whatever initiation you have given will be successful in generating awareness and funds or not. Because without funds you will not be able to project wildlife.
Conclusion
Thailand Zoo Aims to Trademark Adorable Moo Deng is really an innovative and creative approach to protecting wildlife conservation. For the baby banteng, the zoo aims to raise awareness about the endangered species and generate revenue. Through funds, they will
easily support their conservation work.
For that, they have to face so many challenges, if they succeed in having the trademark then Moo Deng becomes an iconic figure for conserving in Thailand. This will also inspire people to
protect endangered wildlife and preserve your country’s heritage.
For that, we will provide a personalized, result-driven presentation that could clear all the steps. When we talk about safeguarding your rights, complex legal terms or clarity. Trust us because your case is our priority with full honesty and security. Our professionals will handle your case as a priority and end up with success.