Positive messages about how the goods and services they purchase are environmentally friendly are in high demand from consumers. When implementing green branding strategies, businesses find it appealing to use “eco” or “green” terminology. However, one must pay attention to the dangers of using illegitimate trademarks or breaking the laws against deceptive business activities. Eco-Awareness… Continue reading Are Trademarks Ever Green? In the middle of greenwashing and green-branding
Should you register a design or a 3D trademark?
You can use a three-dimensional trademark and a registered design to protect the shape or outside look if you have a physical product. Both types of protection have advantages and drawbacks. Designs The primary advantage of a registered design over a trademark is that there is less of a requirement to obtain registration. A design… Continue reading Should you register a design or a 3D trademark?
Use of trademarks in the Metaverse for virtual goods and NFT
Since virtual commodities are regarded as digital content or images, Class 9 is the appropriate category. However, the phrase “virtual goods” has to be further defined by clarifying the content to which the virtual products are related because it is unclear and imprecise on its own (e.g., downloadable virtual goods, namely, virtual clothing). Downloadable digital… Continue reading Use of trademarks in the Metaverse for virtual goods and NFT
Keeping consumers from being misled: IP and greenwashing
Consumers are more aware than ever of the need to make ecologically beneficial choices because climate change is in everyone’s thoughts. The growing selection of environmentally friendly and sustainable items (often known as “green”) on the UK market strongly appeals to customers aware of their responsibility to slow climate change. The issue of “greenwashing,” a… Continue reading Keeping consumers from being misled: IP and greenwashing
How colors affect the distinctiveness of a 3D bottle-shaped trademark?
When assessing the presence of a distinctive character of the product shape, the decision-making practice and approaches of EU institutions regarding providing legal protection to three-dimensional trademarks (3D trademarks) are not consistent and unambiguous. Thus three-dimensional trademarks may be difficult to register. Finally, one of the main issues is the practicality and legitimacy of acquiring… Continue reading How colors affect the distinctiveness of a 3D bottle-shaped trademark?
What can’t be trademarked? City, River names, generic terms
Your brand is represented in the marketplace via a trademark. Logos, phrases, and company or product names are frequently registered trademarks. Products with distinctive packaging, colors, and sounds may also be protected as trademarks. Generic or descriptive phrases and anything that can be confusingly similar to an existing mark are not permitted by the USPTO… Continue reading What can’t be trademarked? City, River names, generic terms
Trademarks do not protect generic Terms
Trademark protection is never available for generic names. They are terms or symbols that express the kind of good or service being provided. The terms “modem” and “email” are both generals like “cereal,” a grass whose edible portion is utilized as a morning meal. A wide range of companies can produce cereal, and each is… Continue reading Trademarks do not protect generic Terms
The History of Trademarks all around the World
The Beginning of Trademark History Since before there was a term for it, humans have been trademarking things. Although it is practically hard to say when the first trademark was created, we now have access to evidence that reveals one of the earliest known cases goes back to 5000 BC courtesy to Google (which is… Continue reading The History of Trademarks all around the World
Brexit’s impact on trademarks and designs
We are pleased to report that, six years after the Brexit vote, the measures for trademarks and designs have been successful in ensuring a smooth transition. However, in light of the massive increase in applications at the UK IPO, IP owners must now pay attention to impending changes to rights of representation. Based on EUTMs… Continue reading Brexit’s impact on trademarks and designs
List of the oldest trademark in the world
In terms of legal status, trademarks are a recent invention. Although trademarks had been in use for a very long time before the 19th century, trademark regulations only became a thing then. However, there wasn’t much of a need for trademarks before the growth of print media, mass production, and other contemporary technologies. After these… Continue reading List of the oldest trademark in the world