Have you ever imagined the Bombay High Court had made a decision in a recent legal development that has shaken the business world. What was the decision?
Cognizant, which is a prominent global IT services and consulting company, has been prohibited from using its trademark logo in India. Whatever the rules they apply not only for Cognizant but also for trademark protection and corporate branding in the country.
Let’s understand the case first – Why does Bombay HC prevents Cognizant of using trademark logos in India?
What is a trademark? It must be unique and signifies your services. But when it is similar to anyone in the market then it creates a problem. The same case is with Cognizant. The main reason for the dispute is when another company or entity claimed that Cognizant the logo is closely similar or, you can say, resembles their trademark design. This turned into a battle that landed in the High Court of Bombay. As the solution they decided to prevent Cognizant from using its own trademark logo in India.
What is the impact on Cognizant after this decision?
Cognizant faces a major setback in its branding efforts throughout the Indian market. The logo is a significant component which represents a company’s visual identity. It plays a crucial role in establishing the recognition of a brand and trust among customers and stakeholders. Customers and stakeholders are crucial in making your brand a success. Without using its trademark logo, Cognizant faces challenges in maintaining consistency of the brand and identity throughout India.
Cognizant learns a lesson in trademark protection.
When you enter a market, you must know the importance of trademark protection. In the business world, you all know risk is involved but some protection is necessary to secure your risk in investing in your brand.
Whatever mistake has been made by Cognizant due to which Bombay HC prevents Cognizant of using trademark logos in India. So, you must be careful while protecting your trademark because the trademark is essential for safeguarding your company’s brand identity. It also prevents unauthorized use of your trademark by your competitors or other entities.
This case helps all businesses prioritize the protection of their intellectual property rights. It helps in avoiding legal disputes and potential damage which competitors do to your brand reputation.
What questions are asked on trademark registration?
Trademark registration involves searches which ensure that the proposed trademark was not similar to any of the existing trademarks. So, the question arises about the process of registration of Cognizant’s trademark. The similarity which is between Cognizant’s logo and the company that claimed it was in its designs.
Please be aware when you register your trademark because it fully reflects your customers trust and your success.
What was the future strategy of Cognizant?
After hearing the court’s decision, Bombay HC prevents Cognizant from using the trademark logo in India. Cognizant must research its branding strategy in India. The very first thing was redesigning its logo to differentiate it from that trademark, which is a little bit similar to Cognizant’s logo.
The second thing was negotiation with that party to reach the perfect solution that will not affect anybody. So, cognizant has to find some alternative ways to establish its brand presence in India. Finding the solution will give you a chance to rebuild your goodwill as a brand.
Some implications for trademark law
Trademark law basically highlights the importance of legal terms for resolving trademark disputes. It also helps in ensuring fair competition in the market. If you really want to survive in the market, then you must move forward by completing all legal formalities.
So that no one can claim and destroy your image. Trademark protection is a must in all businesses who really want to build a name. You must play in a competition after safeguarding your brand assets. Your assets convert into profit when you compete in the market.
Do you need help in trademark protection? Brealant ltd. will help you out in it!
The case of Bombay HC prevents Cognizant from using a trademark logo in India, acts as a wake-up call for all the businesses operating in the country. Whether your business is a new one or an old one, no matter what, you must be aware.
You must know about the significance of the trademark protection and the potential consequences of overlooking intellectual property rights. Now cognizant adapts all the legal challenges and doesn’t underestimate the importance of proactive measures to protect brand assets.
Be aware when you are entering the market. You must ensure that all your legal formalities are done with complete protection so that no one can claim. Because it will destroy your image very badly.
If you don’t know anything about the trademark protection, contact us whenever you want. Our legal attorney will help you with your trademark protection.