Category: Trademark

Every brand has a unique identity. In addition to the quality of service, trademarks help people recognize and trust a brand and its goods and services. Trademarks help to maintain the relationship between a brand and its customers by making it stand unique. Since trademarks are important for a brand or business, one should learn… Continue reading An Overview of Maintaining the Accountability of your Trademark

Every product and service we utilize daily has its uniqueness. The individuality of each product and service depends on the Trademark that the company provides. A traditional and non-traditional trademark helps a product or good to stand unique from others and define its identity. It can be a logo, a design, a symbol, or whatever… Continue reading Non-traditional trademarks: the new normal?

Registering your trademarks is a crucial step in the process of entering the China market by establishing a business here. Even if your trademark was previously registered abroad, you still need to do it in China to safeguard the IP there. If your trademarks are already registered, what happens? We shall examine your possibilities in… Continue reading What Happens If My Trademarks Are Already Registered in China?

Since virtual commodities are regarded as digital content or images, Class 9 is the appropriate category. However, the phrase “virtual goods” has to be further defined by clarifying the content to which the virtual products are related because it is unclear and imprecise on its own (e.g., downloadable virtual goods, namely, virtual clothing). Downloadable digital… Continue reading Use of trademarks in the Metaverse for virtual goods and NFT

Consumers are more aware than ever of the need to make ecologically beneficial choices because climate change is in everyone’s thoughts. The growing selection of environmentally friendly and sustainable items (often known as “green”) on the UK market strongly appeals to customers aware of their responsibility to slow climate change. The issue of “greenwashing,” a… Continue reading Keeping consumers from being misled: IP and greenwashing

When assessing the presence of a distinctive character of the product shape, the decision-making practice and approaches of EU institutions regarding providing legal protection to three-dimensional trademarks (3D trademarks) are not consistent and unambiguous. Thus three-dimensional trademarks may be difficult to register. Finally, one of the main issues is the practicality and legitimacy of acquiring… Continue reading How colors affect the distinctiveness of a 3D bottle-shaped trademark?

Your brand is represented in the marketplace via a trademark. Logos, phrases, and company or product names are frequently registered trademarks. Products with distinctive packaging, colors, and sounds may also be protected as trademarks. Generic or descriptive phrases and anything that can be confusingly similar to an existing mark are not permitted by the USPTO… Continue reading What can’t be trademarked? City, River names, generic terms

Trademark protection is never available for generic names. They are terms or symbols that express the kind of good or service being provided. The terms “modem” and “email” are both generals like “cereal,” a grass whose edible portion is utilized as a morning meal. A wide range of companies can produce cereal, and each is… Continue reading Trademarks do not protect generic Terms

The Beginning of Trademark History Since before there was a term for it, humans have been trademarking things. Although it is practically hard to say when the first trademark was created, we now have access to evidence that reveals one of the earliest known cases goes back to 5000 BC courtesy to Google (which is… Continue reading The History of Trademarks all around the World

In terms of legal status, trademarks are a recent invention. Although trademarks had been in use for a very long time before the 19th century, trademark regulations only became a thing then. However, there wasn’t much of a need for trademarks before the growth of print media, mass production, and other contemporary technologies. After these… Continue reading List of the oldest trademark in the world