Google, which is a brand name, also struggle a lot to maintain its goodwill. In recent news, you all have heard that Google won a legal case in the UK to protect the name “YouTube Shorts.” Google needs to win that case because, after that, they can keep using that name without worrying.
Competitors will claim it as their own if they don’t apply for a trademark. It is a critical thing for big companies to protect their brand names because millions of people use their products or services every day. So, are you curious about the case? Let’s explore what exactly happened. How Google Wins UK Trademark Battle Over YouTube Shorts Name.
Why does Google Need To Defend The Name “YouTube Shorts”?
Before moving further to know more about the legal matter, firstly you must understand what Youtube shorts are. YouTube has a feature named YouTube Shorts which is owned by Google. It allows people to watch and create unique short videos. YouTube introduced this feature in 2020, which entered the competition with TikTok and Instagram reels. After that, “YouTube Shorts” became a very well-known feature. Millions or billions of people upload videos on a daily basis.
Now, when it becomes very popular, every owner wants to protect its name by applying for a trademark. A trademark is a legal protection that gives an owner full rights to use that name and logo for its products or services. This helps to avoid confusion among consumers who buy your products every day. Now, it’s time to discuss what are those legal matters.
What Are The Disputes Against The Name?
Shorts International situated in a UK company, challenged “YouTube Shorts” of Google company. Shorts International provides consumers with a short film for their entertainment. They thought YouTube shorts were too similar. Then, they argued with Google because it can create confusion or harm to their business.
Therefore, they decided to challenge legally the attempt of Google to trademark “YouTube Shorts.” Where technology involved in this kind of dispute is common. Do you know how this legal battle “Google Wins UK Trademark Battle Over YouTube Shorts Name”?
Let’s Focus On Their Legal Battle
The case was then now taken by IPO (Intellectual Property Office) to the UK. IPO is responsible for handling all matters related to the trademark and intellectual property. Both sides presented their terms Google said that their name “YouTube shorts” was unique and wouldn’t create any type of confusion with international shorts.
While Short International said that The name “YouTube shorts” was too similar to our brand. That could harm our business negatively. If Google trademarked “YouTube shorts” then it would definitely weaken their brand or confuse their consumers too.
Then the UK IPO reviewed both sides and examined all the factors to decide that if the trademark created confusion or whether it deserved protection. So, the decision depends on some factors, which are as follows:
Some Key Factors Which Help In Taking Decision
Here, with some, you can experience why a trademark is important. Why are all big or small
companies facing problems due to trademarks?
1. Protection of brand: Google wants to protect “YouTube shorts” as a distinct part of the UK to make it easier for people to identify. It also makes your brand clear and strong.
2. Experience of the user: When you trademark your name, it will help in reducing confusion. After that YouTube users in the UK don’t make mistakes in finding what they are looking for. It gives YouTube viewers a smooth experience.
3. Impact on small companies: When big companies launch any new feature then these small companies worry about their business. If the company was Google then it could be very hard to stand out in the market.
After experiencing these factors Google Wins UK Trademark Battle Over YouTube Shorts Name. It’s not easy for both companies to fight for their names but they have to do for their business and goodwill in the market.
Conclusion
The Google Wins UK Trademark Battle Over YouTube Shorts Name was not easy for Google and Short International. They both are fighting for their business and goodwill. At last, Google won the battle by declaring they are distinct.
When Google likes companies protecting their name means they help in building trust with users and preventing confusion. Same as for smaller companies, for them it is the most challenging part when these big companies are involved. So, we are here to help those companies who want to protect their names by trademark and save their uniqueness for long-term business.
Do not worry we are a team of professionals who have years of experience. We as a team handle your queries and guaranteed success is our priority. We work with full honesty and everything will be confidential.