KFC is a well-known brand for their recipes and fried chicken is one of them. They proudly marketed it with a secret blend of 11 herbs and spices as a unique creation.
When the name fried chicken comes into the mind of consumers, the phrase “Original Recipe” always connects with KFC. KFC thinks that the recipe is theirs only. They started a legal drama by suing another fried chicken chain, Church’s Texas Chicken, for allegedly copying its recipe. This case asked you a question “Is There Only One “Original”? KFC Sues Church’s Texas Chicken Over Recipe”.
Let’s break the silence and explore what it might mean for food lovers and businesses.
Do You Know What Actually Happened?
Church’s Texas Chicken selling fried chicken and KFC filed a lawsuit against them. For accusing the rival chain of copying its famous “Original Recipe”. When KFC researched the menu of Church’s Texas Chicken, they assumed that they were using a similar seasoning mix and marketing language. That created confusion among customers when they wanted to buy fried chicken. KFC then claimed that their secret recipe was developed by Colonel Harland Sanders. They were protected by law in 1940 because it is a valuable part of their brand to make it a success.
While on the other hand, they deny these allegations. They argue that their recipe is completely changed and developed with their mind only. Fried chicken is a staple food and has many variations. So, no other company has the right to claim.
Let’s See What Is The Importance Of KFC’s Recipe
For KFC that original recipe is more than just a list of ingredients. It is not only the symbol of the brand but also a key to its success. The list of 11 herbs and spices is kept in a vault and is known only to a few people. It is not part of their original recipe but actually, it is a part of their identity.
All businessmen or customers know that “Is There Only One “Original”? KFC Sues Church’s Texas Chicken Over Recipe”. When a company’s identity is tied to a product or some kind of formula. Then it is very crucial to protect it. If any other tried something similar then KFC would feel fear that it could lose its customers and weaken its brand.
Do You Think Can A Recipe Be Owned?
An important question: “Can a company own a recipe or not?”. Normally, recipes are not protected, but trade secrets can be protected. A trade secret is information that you want to keep confidential which gives a business an advantage. So, KFC’s recipe is a trade secret and if they want to take legal action then they can. They can do it if they think it has been stolen or copied. When you think someone copied your trade secret but proving that someone copied a recipe isn’t easy. Church’s Texas Chicken defended themselves by proving that their recipe was created independently. It doesn’t have the same ingredients or methods as KFC’s.
Do Customers are involved?
Customers were surprised to know that “Is There Only One “Original”? KFC Sues Church’s Texas Chicken Over Recipe” and what effects it had on customer’s minds.
For customers, good food at a better price is the priority. These legal battles do have an impact on them. How? If KFC wins, all the chains might be discouraged because they can’t even experiment with similar recipes or marketing strategies. If this happens, for customers food options become limited.
On the other hand, if Church’s Texas Chicken wins then more competitors come forward for competition. They intentionally do that and customer’s trust will unbalance to whom they believe or not. Without customers, no one can make themselves a brand so for that you have to give full trust first.
Conclusion
The legal battle “Is There Only One “Original”? KFC Sues Church’s Texas Chicken Over Recipe”. It is a clash between KFC and Church’s Texas Chicken for oven-fried chicken. The clash between the two brands, values, and business strategies. The “Original recipe” this case highlights for all the businesses that whatever you make must be unique and protected. Protection helps them to claim if competitors are copying their products or services.
For customers, there is a surprising thing about the thought behind the food which they eat. A brand you choose for that they have to work so much so that you can say this one is amazing. The outcome is uncertain but whenever you bite fried chicken you think about this case.
If you want everything to be stable then contact us for the best decision. Here, professionals handle with their experience so that you can’t face these kinds of problems in future.