For any business, a trademark is not a name, it plays an important part in protecting a brand’s identity. If you really believe that no one else can enjoy your goodwill then you have to protect your name and logo from your competitors. It’s not easy for all companies to have a unique name or logo and they have to face some sort of legal issues.
Do you know why KG Mobility is stuck in Trademark Trouble: Korean Name Rejected?
A South Korean company that was working as an automaker was trying to register its new Korean name in the market. Let’s discuss the whole story, and what they actually have faced. Firstly, explore why the trademark is important and Why the KG name was rejected.
KG Mobility: Discuss A Brief History
A South Korean company “KG Mobility” works as an automobile company. This company was not always known as KG Mobility. Its original name was SsangYong Motor and was working as a car manufacturer and was famous in SUVs and trucks. This company face so many troubles in their working life such as financial difficulties in competing with other car makers like KIA, and Hyundai, famous and big companies.
After handling so many troubles, they realize that they have revised their brand name and logo. Then they finalize after searching so many names, KG Mobility in place of SsangYong Motor in 2023. They start with a fresh and represent their company name in a new style, mainly focusing on their solutions and technology for the future.
Do You Know Why The Korean Name Was Rejected – Let’s Explore
They came up with their new name but that surprised many people when they heard of rejection. The word rejection was not without reason. Let’s know what the reason behind the rejection was.
All of you know that a trademark must be unique. So, according to the trademark law of South Korea, KG Mobility was similar to the company name “Keji Mobility,” which consumers are confused about when they go with a brand name.
Trademark laws protect consumers from being confused between two brands and help in being fair in the businesses.
After Rejection – What Are The Problems They Faced?
As you all know KG Mobility Stuck in Trademark Trouble: Korean Name Rejected. Now, they have to face tough decisions. There are some options on which they can move forward.
- Appeal for the decision – With the name KG Mobility, they can appeal the decision which was made according to trademark law. They could collect more evidence or argue to show that the name is unique. They must give full belief that it can’t cause any confusion between consumers. It can be an expensive process and does not have aby guarantee of success.
- Search more and change for another Korean Name – Another option was they search for more new Korean names for their company. You can see this one is easier or faster than any other option. However, it can also create more challenges because the company may have invested in prompting KG mobility.
Rejection of that Korean company gives you a challenge: “How to grow your business with all legal formalities”. They can choose one of the options so that they can easily move forward without any interruption.
What Are The Challenges For Global Branding?
When KG Mobility Stuck in Trademark Trouble: Korean Name Rejected and throughout the process they faced some sort of challenges. So, while applying for the trademark, KG Mobility highlighted one of the troubles when they were expanding their business globally.
There is a difference between laws from one country to another. Due to this, it is difficult to continue with the same name or logo in every country. Therefore, the biggest challenge is to apply again and again for trademarks in different countries to explore your brands globally.
Conclusion
Because of KG Mobility Stuck in Trademark Trouble: Korean Name Rejected, you have a reason for searching for a unique name. If you do not want to be stuck in applying for trademarks in different countries.
They remind you that trademarks play a very crucial part in the business world. Securing a trademark is just to protect your business or your brand identity for customers so that they won’t confused between two brands with the same or similar names.
KG Mobility must move with powerful planning and they can find a way to come up with the best name that leads to success. With our dedicated team, who have years of experience. We will provide a personalized, result-driven presentation that could clear all the steps. When we talk
about safeguarding your rights, complex legal terms or clarity. Trust us because your case is our priority with full honesty and security.