Every individual who starts a business is full of curiosity and excitement for his/her journey. But it is as important to protect your business name or fame through a trademark. Trademark is what it helps to protect your business name and logo and keep it unique. Sometimes it creates problems when somebody uses a similar name then it might harm both businesses.
So, Trademark 101: A crucial guide for every entrepreneur because a trademark can save you from all those legal issues. It also helps to build a strong brand in the whole world. Let’s explore in detail to cover the basics of trademarks.
Do You Know Why Is Trademark Important?
Trademarks represent a word, phrase, or design for your company or business. It is used to tell people that it is ours. It helps consumers to recognize the products or services of specific companies which makes it easy to trust the product they buy. There are several reasons why a trademark is important.
1. Protection of brand – When any owner applies for a trademark it ensures that no other business can use your identity. Any company that tries to use then they will have to bear legal complications.
2. Trust – When consumers regularly buy products from a certain company it means they trust that company. So, a trademark helps that company to maintain that trust. In the future whenever they buy from the same company they trust whatever they buy will be superb.
3. Goodwill – If your trademark is strong or unique then it increases the value of your business too. In the future, if you want to sell your business with a good name then it will attract more buyers.
4. Legal terms – It is obvious then if you have protected your name by trademark then nobody can damage your fame. In any case your competitor tries then they have to bear legal complications.
Focus On How To Choose A Good Trademark
A good trademark makes your business high. So, let’s focus on Trademark 101: A crucial guide for every entrepreneur.
1. Unique – Your name must be unique and strong and for that don’t use common words. For example: coffee is a normal word and if you start a business with “Coffee Shop” then it creates problems for your business.
2. Easy to recognize – If a trademark is unique it helps to recognize it easily. If consumers easily recognise then they buy frequently.
3. Availability check – When you decide the name for your business then first check if it is available or already taken. If you don’t take it seriously then you have to face legal issues.
4. Long term – You have to make sure you can use your name for the long term because when your business grows, your name grows. If you want to change it then you have to face so many struggles for that.
Now, Look At The Trademark Registration Process
Begin with “Trademark 101: A crucial guide for every entrepreneur” which helps you to complete the whole process of trademark.
1. Search for Trademark – Searching for a unique name or searching for any existing one that is similar to your name is important. There are many options of searching like you can search online according to your country’s trademark office database.
2. Preparation for the application – Now, start gathering all the details related to your name and logo that you want to protect from your competitors. The second thing you need to finalize the class of your name like clothing, technology, food etc.
3. File the application – Next is to file your application to the trademark office on time. There are two options file offline or from online. If you file online then you have to pay a fee for that.
4. Check on Objections (if any) – If the trademark officer may find any issue then you have to sort it out timely. You have the chance to clear it out but don’t delay more.
5. Approval and then publication – Wait to approve your application then it will be published officially for public notice. It gives time to others to oppose if they think this is similar to their name.
6. Finally, receive trademark registration – if everything is fine or in order then you will receive your trademark registration. The process will take a few months or a year and depend upon the country’s rights and complexities.
Conclusion
Every owner of a company must know about “Trademark 101: A crucial guide for every entrepreneur”. Trademark is a very important tool with some legal formality. It protects your brand, helping to build trust and business to grow on heights. If you choose a unique name then you set yourself apart from all your competitors.
We are here as a team to help you guide how trademarks apply, how to maintain, what are the charger and many more. So, quickly come and trademark your brand with a unique identity.